Maximize Your New Website ROI With A Responsive Design
Designing and Programming A Web Solution For All Devices
Don't get me wrong, some companies need separate solutions such as apps, which do provide a faster, more robust architecture that is ideal for specialty content and solutions. Consider an airline flight itinerary planner, or a major news outlet story browser and reader with integrated media players. But for 95% of the of websites out there these solutions are an unnecessary expense.
The best solution for companies who want to receive the highest, longest lasting ROI on their new website, is to design and program a web solution for all devices. Specifically, think about mobile users first and what content is most important, then make it responsive for tablet and desktop computers alike. A responsive design is a single web property having the ability to dynamically change its size and layout based on the device being used (regardless of hardware or software platform). No matter what device the end customer is using, a responsive design insures the site is optimized and will provide the best experience.
When your site is responsive, not only will you receive a higher roi, but there are six additional positive effects you can expect to see:
Since a responsive website caters to and is optimized for the specific device a visitor is using, the overall experience with your company is improved and the user is more likely to stay on your site, follow your sales funnel and less likely to leave and end up on your competitor's website.
Lower Bounce Rates
More often then not, if a visitor lands on your site on a mobile device and the site is not mobile optimized, they will end up having to pinch to zoom or scroll around to find what they need and they will just get frustrated and move on to something else (i.e. "bounce"). By having a responsive design, the site will adapt to whatever device visitors are using, providing a better experience. In turn, they'll likely click around and visit more pages, decreasing your bounce rate in the process.
Increased Page Rank
Search engines don't favor responsive sites over any of the other accepted approaches to smartphone optimized sites in search results. They do however demote non-mobile friendly smartphone sites from ranking well on mobile devices. Having a responsive site will help you rank above your competitors that still have an old, outdated, non-mobile optimized site.
A Consistent and Stronger Web Presence
A responsive design allows for an optimal viewing experience with consistent branding on any device. Complete, consistent website content on every device is easy to view and navigate for increased visibility and sales.
Cost Efficient Development
Having a responsive design provides a single website that is fully compatible and easy-to-navigate for your visitors, as opposed to multiple sites or apps for different devices. That means your upfront development costs could literally be cut in half. The same goes for your maintenance costs. Even though it might be a significant investment up front to redesign your site(s), you'll be saving money in the long run.
A responsive design allows you to gain a competitive advantage over your competition. Prospective customers who are visiting your competitors antiquated sites will get frustrated and you will be there to convert them into your own customers simply because you are providing rich content in an easily viewable manner.
Today, it is essential that websites are engineered to be viewed across multiple devices. Prospective customer behavior is changing to a nearly exclusive mobile platform. You can have the best products in the world, but if visitors get frustrated trying to view and read about them on an antiquated site, they will bounce and possibly end up on a competitor's site. When you optimize your website with a responsive design you are saving time, reducing development costs, increasing visibility and opportunities for sales.
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"MJC designed and engineered a dynamic and interactive website for us and packaged in an SEO Growth Strategy that is positioning our company ahead of the competition on the internet. We consistently rank in the top two positions for our targeted keywords."