Supercharge Your Website Conversion Rate
Optimizing Your Website's Landing Page
Increasing a website’s conversion rate relies directly on Landing Page Optimization. This includes everything from the message, to the design, to the programming. If you take it one step further and add strategically selected keywords, great content, and properly implemented on-page SEO, you will create a full site of bullet-proof landing pages, optimized to retain and convert both organic and PPC traffic.
There are three main parts to landing page optimization:
Marketing, Design, and Programming.
Your message should clearly articulate the products and services offered with simple but compelling headlines. Easy to navigate, benefit-oriented content and frequent direct call-to-actions will compliment and communicate your message effectively. Social media integration, including links to your own educational product videos, will strengthen your communication channels and direct your audience to specific marketing funnels.
Your page layout should be a compelling, uncluttered design with bold, contrasting and easy to find buttons that link deeper within your conversion funnel. The more professional the design and ease of navigation, the more positive online visitor experience and user interest.
Your site pages need to have an optimal backend for speed and accessibility. This allows the information on the pages to load quickly on any device, whether using a desktop computer, tablet or a smartphone. Consider a responsive design that serves all with the capability of reformatting your content to fit any device.
When you have implemented these fundamentals in your site, whether it’s a complete redesign or a modification of your current content, test it, run experiments and analyze your metrics. You will reap the rewards of a more dynamic and engaging website while you increase your conversions and sales.
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"MJC designed and engineered a dynamic and interactive website for us and packaged in an SEO Growth Strategy that is positioning our company ahead of the competition on the internet. We consistently rank in the top two positions for our targeted keywords."